Box Office

Vivegam produces dismal performance in the USA and UK box office

Ajith’s Vivegam which has been rocking the Chennai city with extraordinary numbers has performed below par in the US box office. The dismal performance in the US despite receiving a huge release with a whopping 300 screens comes as a surprise.

The movie has grossed $452,263 in the opening weekend and exhibitors have been reportedly expecting a huge drop in the coming weekdays due to the surge of mixed reviews, that are said to influence the US market. Vivegam has to collect nearly $700-750K to break even in the United States, which seems to be very unlikely.

Meanwhile, the prospects are not rosy at the UK box office either. The four-day opening weekend gross of the film in the UK stands at £ 107K, which is less than his 2013 release Arrambam which minted £ 135K. The movie reportedly needs to collect GBP 175K in the UK to break even and the exhibitors spell a losing venture.

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