‘Mersal’: Kerala strategy revealed

Vijay has lot of fans in the neighbouring Kerala and release of his films are celebrated there in a big way. Obviously, expectations are soaring high in Kerala for his upcoming flick ‘Mersal’.

Global United Media, known for its wide release strategy, has acquired the Kerala theatrical rights of ‘Mersal’ from the original producers Thenandal Studios Limited for a whopping price.

“The rate is on par with top Malayalam stars and this shows the popularity of Vijay in Kerala,” sources said, adding that GUM is now planning to release the film in a big way across the state.

Directed by Atlee, the film has three leading ladies- Samantha Ruth Prabhu, Kajal Aggarwal and Nithya Menen. Sathyaraj, Vadivelu, Kovai Sarala and SJ Suriya are there in key roles. Music is by A R Rahman.